EMPIRE BREAKS
2022
Client: Native Instruments
I lead the 3D design process and created the artwork and animation for Native Instruments "Empire Breaks". My role in this project was to create a 3D setting, ideate and iterate on several concepts, design the pads for the GUI, and create the 3D animation.
Role: 3D Designer, 3D Animation, UI Design
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BRIEF
EMPIRE BREAKS packs the timeless essence of classic, sample-based drums into an inspiring Play Series instrument that unlocks the rhythmic sound of golden-era hip hop.
Keywords: New York, graffiti, subway, fire escapes, neighborhood, taxi, corner store, hip hop
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EARLY CONCEPTS
There were a couple of concepts developed during the research phase before landing on the final design.
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SCENE
It was important that the neighborhood resembled those found in New York. We wanted the main building to be a corner store bodega style of shop.
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TEXTURES & RENDERS
Several mixtures of textures had to be created to get a procedural result that could be adjusted as needed.
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ANIMATIONS
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SUBWAY
The subway represents the city's identity and culture so we wanted to incorporate it in some way.
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GUI PADS
We designed the GUI pads to echo the iconic visual language of New York subway station signs, incorporating the bold typography, distinct color coding, and a structured layout to create an intuitive and familiar interface.
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OUTCOME
Empire Breaks was successfully launched and is bringing the raw, gritty energy of classic NYC hip-hop to producers worldwide. It is now available on Natives Instruments' website in their Play Series section.
